Betty Crocker™ Fresh

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Today, Nonpareil offers fresh potatoes packaged under the Betty Crocker name. This partnership allows classic meal staples to be sold with the brand power of one of the world's most trusted brands. Our growing standards ensure the highest quality produce, every time.

Everyone has a different answer when you ask about their favorite fresh potato variety. That’s why we sell them all, under a name that creates expectations of quality.

To take advantage of this exciting opportunity to insert proven brand equity into the produce aisle, we've conducted extensive research in numerous test markets and developed a coordinated marketing plan to sell more products at more attractive prices. The result is produce that consumers will recognize and prefer.

  • Idaho Potato Packers

    Idaho Potato Packers, a subsidiary of the Nonpareil, is located in Blackfoot, Idaho. When it was established in 1952 by Hal Abend, this potato shipper began distributing Idaho potatoes to New York City and its surrounding areas, and soon after began expanding its volume and markets. It has now become one of the nation's largest distributors.

  • Hughes Farms / Washington Lettuce

    A fourth generation family farm, Hughes Farms Inc. has grown from an initial 160 acres to approximately 2,600 acres where many specialty varieties of potatoes are grown, in addition to broccoli, corn, wheat and other seed crops. In 1985, Hughes Farms Inc. and the Washington Lettuce & Vegetable Co. joined forces to distribute its produce worldwide.

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  • Castellini Group of Companies

    Castellini Group of Companies combine to form one of the largest distributors of fresh produce in the United States. They offer more than 2,500 fruits, vegetables and floral items, including a complete line of value added, organic, specialty and locally grown products for the retail and food service markets.

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