Today, Nonpareil offers fresh potatoes packaged under the Betty Crocker name. This partnership allows classic meal staples to be sold with the brand power of one of the world's most trusted brands. Our growing standards ensure the highest quality produce, every time.
Everyone has a different answer when you ask about their favorite fresh potato variety. That’s why we sell them all, under a name that creates expectations of quality.
To take advantage of this exciting opportunity to insert proven brand equity into the produce aisle, we've conducted extensive research in numerous test markets and developed a coordinated marketing plan to sell more products at more attractive prices. The result is produce that consumers will recognize and prefer.